What is your motivation for using social media? Do you want to increase the number of visitors to your website? Do you want to increase your conversion rate? Or do you want to increase participation?
It is critical to establish a relationship with your audience in order to achieve any of these social media objectives.
Using humour in social media marketing is one approach to do it. Humor can aid in the connection between your brand and your target audience. Websites like https://thehooksite.com/ and youtube channels like LAHWF has mastered the art of humour in social medias like no others, thats why i recommend to you start learning from them.